In 2014 our founder and creative director, Tiffany, had returned from travelling abroad and was settling into a 9-5 office job. Always on trend, and being one of four sisters, Tiff had a love for fashion and pretty things. Her wardrobe was often visited by the other ladies in her life, so that they could find the perfect outfit.
What originally started as an eCommerce passion project, of curating collections of need-to-have pieces in her parent’s study, has now transformed into a global online shopping destination.
We’re a tight knit “little” family, which now has over 100 staff in-house at our Brisbane, Australia headquarters. We work hard to make sure that we style and release over 100 new carefully curated pieces every week, to keep your wardrobe in perfect condition.
We put extra love into every step of the process, from curating the best pieces, to ensuring quality control, styling the ultimate #ootd and ensuring the parcel arrives safely.
We’ve got our passport ready and are currently also focusing on expansion in the US, with plans to run our Northern Hemisphere HQ in California. This will help us provide better, more localised operations for various parts of the business.
We’re excited to grow our team on the other side of the world, and to bring the Petal & Pup style to trend-seekers globally.